Branded and Future Proofed
BUSINESS PLAN
Executive Summary
Manaaki Brand Marketing has been established to help businesses gain a greater following among their audience and create brand loyalty and to inspire consumers. A brand strategy is your blueprint. It’s the plan that guides every brand decision you make. If you’re looking to take your brand to the next level, then you’ve come to the right place.
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The Business Idea
Key stat: 36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC. The same study found that 40% of marketers worldwide will increase their performance marketing investments this year—down from 46% last year, but only slightly below 2022’s 41%. The growing use of AI to streamline content creation may fuel investments in brand marketing. Three in 4 US brand marketers say generative AI will help them achieve their customer experience goals because it will enable them to create personalized content, per a March 2023 Sitecore survey. Brand marketing growth may also be the result of a renewed focus on loyalty, as 54% of retailers plan to strengthen their loyalty programs this year, according to Deloitte.
IDEA GENERATION future proofing
Idea generation is described as the process of creating, developing and communicating abstract, concrete or visual ideas. It’s the front end part of the idea management funnel and it focuses on coming up with possible solutions to perceived or actual problems and opportunities.
Point of Difference
Manaaki is our point of difference. Being a solution driven platform we are covering a multimedia channel of networks. Manaaki Design a creative team who create digital assets for our clients visual identies and hosting webhosting solutions. Manaaki sport a team of online sports agents and Softball NZ data administrations. Together we succeed in ensuring our clients business and development growth and needs ensuring the best quality, value and consumer experiences. All customers become a valuable life member of the creative collective group ManaakiGROUP.co.nz.
Our Objectives
To develop a start-up a Brand Marketing business that will grow to profitability in 2 years. To create a company whose primary goal is to exceed expectations and establish a network business growth here within Manaaki.
Our Mission
Our mission is to provide the customer with creative and compelling brand marketing idea’s and strategies. Manaaki is a solution driven platform providing graphic design work and visual communication services. We exist to express our passions. Attract and uphold respectful customers relations. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers with a view.
Target Market Audience
Brand Marketing will be working on behalf of Manaaki Group. The umbrella hub supporting the needs of Manaaki Sport an online sports management system, the generational development for Softball NZ, and our other sister hub 11-one.com with the idea of supporting the domain name’s demand as the industry continues to grow . Those individuals or organisation’s within our community needing visual communications. And many more.
Target Market Audience
BUILD AND MAINTAIN A BRAND IDENTITY – Branding will create trust between us and our customer.
USE NETWORKING TO BUILD RELATIONSHIPS – Improving our reputation.
STUDY TO COMPETITION AND DO IT BETTER – Making our actual marketing better than our competitors.
ADDS SOCIAL MEDIA AND OTHER SPECIFIC TACTICS – Sharing content, and on line inter-reaction with users.
DON’T BE AFRAID TO EXPERIMENT – Trial and error. Experimentation of creative idea’s.
Target Market Value
'Creating value for our clients'
Create innovative methods of communication for clients and their brands that create value for their businesses. Theobjectives include creating a competitive advantage for the
client in today’s competetive business enviroment that sets them apart. We design plans and implement value-creating strategies with our clients
And Quality
'Ethics and quality'
We are committed to business practices and ethical standards that best serve our clients. This commitment to integrity enhance the public understanding of the value of good design in the contemporary world. Promote the value of graphic design, and foster the creation and understanding of professional standards in the industry.
