The idea started to a shortage demand of good quality headphones in New Zealand.    $130 vs $40, The $40 dollar pair won in qualty above limits.  The $40 having specifications on the packaging vs other correctly branded products and still the $40 dollar pair had the highest reading.  I’m about quality and sound and that is exactly what Aotearoa NZ will deliver at the correct value of what is deserved of a profitable and succesful business.  You get your value back in our products.